ADIDAS - CHASING 100

SOCIAL CAMPAIGN - DOCUMENTARY - BRANDED CONTENT

Directed by Matt Rendell

Produced by Samuel Breen & Luke Mortimer

Campaign’s No. 1 Social Campaign of 2025

Client: adidas
Agency: We Are Social

Production Company: We Are Social Studios
Senior Producer: Samuel Breen
Senior Producer: Luke Mortimer
Senior Account Director: Kate Hicks
Associate Editorial Director: Joe Brewin
Account Manager: Sarah Boak
Senior Creative: Andy Dawes
Creative: Toni-Ann Cover
Director/Editor: Matt Rendell
DoP: JulesPhilippi
2nd Camera: Pascale Kanew

Post Producer: Olivier Darrett Fisher
Post Producer: Poppy Ashton
Post-Production: White House Post
D-Fran
Pete Hills
The Post Arm
@seamuskanecolour

Colour: Harbor Picture Company
Vlad Barin
Mara Ciorba

Sound / Music: Trait Sound
Tom Pugh

Photographer: Daniel P Shea
1s: Jean Romain Pac
2nd: Simone Ardito

Germany -Service Company: Die Zwei
Italy - Production Company: Blinkfish

A runner crossing the finish line at sunset during the NARDÒ Ring 100km race in August 2025, with a digital timer showing 05:59:20, and a large black archway with race and sponsor logos.
Close-up of a person's foot wearing a white Adidas sneaker with black and red accents, resting on a white bench with black and gray patches.
A man is lying on the ground after a workout or run, smiling with his eyes closed, wearing black and red athletic clothes.
A person standing on a road holding a South African flag covering their face and head, wearing white sneakers with black stripes, at sunset or sunrise with a colorful sky.
Close-up of Adidas sneakers in motion, causing a blurred, distorted effect.